Social Media Addiction | Meeting Vox

So I just bumped into these guys in the street in Edinburgh I actually found other Youtubers

How's it going? I'm Johnny This is Isabel Johnny and Isabel – super nice guys You may recognise Johnny from Vox, a small up-and-coming YouTube channel You should definitely check them out

They're very cool people, really nice people Check them out and tell them I said 'Hi' Whatever that means So today ironically enough coming from that I want to talk about social media and our addiction to social media because I think it's quite a problem and I know I'm addicted to social media and that means you're probably addicted to social media as well So do you know who this guy is? This guy is Sean Parker

You may recognise him from The Social Network movie, played by Justin Timberlake I'm Sean Parker That guy there, so he was (let me get this right) He was co-founder of Napster and first president of Facebook and a few months ago he came out with this in an interview The unintended consequences of a network when it grows to a billion or two billion people

It literally changes your relationship with society with each other it probably interferes with productivity in weird ways God only knows what it's doing to our children's brains It's pretty shocking right? Especially from someone who used to be the top of Facebook, right at the top of the chain Now I don't want to draw a direct comparison between Facebook and the way tobacco companies used to act – probably because I wake up one morning and find my facebook account's been deleted or something But it is really funny how similar they are in a way

So imagine someone at Philip Morris, or one of these cigarette companies, said 'our cigarettes will change your relationship with society for one Interfere with productivity Consume as much of your time, conscious attention and money as possible It would be pretty shocking right? I know cigarette companies didn't admit to the adverse effects of smoking for like 40 or 50 years? Something like that I don't know I'm a millennial so I'd have to have to google it to find out Ooooh

But it took ages for them to come out with how awful cigarettes were and the negative effects they had on people Facebook's only been around for 14 years and already people who were involved fairly early from the start are talking about some of the negative effects of it See the thing about a cigarette is it gives you a little dopamine hit It's like a social validation loop, you know? You go out You have them with your friends

Maybe on your lunch break or on a night out and exploits a vulnerability in human psychology The people who invented cigarettes and the people behind those companies – they knew that consciously and they did it anyway, and I think that's pretty shocking I think what's more shocking actually is the fact that it wasn't me who said that It was actually Sean Parker That thought process was all about we need to sort of give you a little dopamine hit every once in a while and that's gonna get you you know it's a it's a valid it's a social validation feedback loop, because you're exploiting a vulnerability in human psychology

And I just, I think that we, you know, the inventors creators, understood this consciously and we did it anyway I don't know about you but I don't like getting addicted to things That was totally not intentional, but also slightly worrying Do you know who this guy is? Justin Rosenstein I believe he used to work for Google and I want to read this out actually

So he's recently tweaked his laptop's operating system to block reddit, banned himself from snapchat which he compares to heroin and imposed limits on the use of Facebook He's purchased a new iPhone and instructed his assistant to set it up with parental control features to prevent him from downloading any apps He was particularly aware of the allure of Facebook Likes That might not sound pretty surprising I think we're all pretty addicted to this technology – I think that's safe to say

What I do think is surprising about it is that he's the guy that came up with the Facebook like He invented it and he knows how addictive and bad these things are Do you know who this guy is? Obviously I don't need to explain who he is hopefully But I think it's interesting that he didn't used to let his kids play with the iPad because he thought they were too addictive

And that's Steve Jobs Now, I'm just as addicted as anyone In fact, I'm probably more than anyone actually, to be honest, and I don't dispute that So I met those guys from Vox Within minutes I was on their Instagram accounts, looking at their stuff

After my last video came out – the one which included some stuff from Tim Ferriss – I tweeted him and he liked that tweet and after that I couldn't stop checking Twitter to it to see what else was happening Marie Forleo – 'damn' Dang indeed Marie, she liked it as well and I couldn't help but check and constantly check and check to see what was happening, even though not much I couldn't help but check So without a doubt I am just as if not more addicted to these sorts of things as anyone I've started a new YouTube channel and I'm releasing content so I'm a bit of a hypocrite but I still think it's important for us to talk about social media and it's addictive nature

What I am saying is that in this smoking company Facebook analogy maybe instead of as each smoking 50 cigarettes a day we should start to cut down to just 1 and see how that goes Yeah For the video I'm releasing the next week, next Monday, it's quite an interesting one It's more of a kind of artsy – don't want to say artsy, it makes me sound so stuck up – but more of a sort of production and it's a video which scarily enough is drawing comparison between drugs from the 50s and 60s and social media today And then the week after I'm hopefully going to be releasing like a tips video on how to start to combat addiction to these sorts of social networks, so you can check that out on my next YouTube video ironically enough

And if you want to check me out on Twitter and Instagram then just don't It's too addictive Don't do it Don't you dare! That's it! Might try steal a croissant before I go Croissant

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