SOCIAL MEDIA ADDICTION TECHNIQUES FOR SUCCESS !! (HINDI) – ANIMATED SUMMARY

Hello Friends, 79 percent smartphone user immediately use their smartphones as they get up in the morning they don't find brushing teeth and talking to someone at home or close ones important or necessary in front of checking their cell phone notifications and even i come under this 79 percent and we must accept the fact that these big companies has made us addictive towards their product we people have been hooked trapped and became addictive to this social media platforms, we use cell phones thinking that only for few minutes will be using it, but as we start using internet hour passes and we don't even realise but why exactly it happens why we people are so addictive to internet social media platforms and for games etc, today you will come to know secrets and techniques of all these things, when author used to work for gaming and advertising industry at that time he used to think that how's it possible like at one hand few companies spend million in order in order to create their awesome products on the other hand few companies sell things under virtual gaming and earn million Even i have seen an unbelievable fact post on face book where it was shown like EA Games Company will charge money for need to speed no limit game petrol which will be used under the game to drive car After reading this post many people were angry they were saying how stupid people can be how people can pay for virtual things like paying for petrol that too which will be providing under game But to be very frank there is not much difference between them and us, and actually its nothing new since very long companies are earning a lot or in million by selling virtual things under games hence here you question shouldn't be like how can people be so stupid instead it should be how companies are so smart and earning million through selling virtual things what all techniques they have used and made this thing possible what all techniques they have used and whats scientific reason behind these things how people have become so addictive to their games and products because of which people not only give their time but also agrees to pay for it and how we can learn from them and what all things we can do for ourselves and for business growth If you are interested in finding out answers for such questions then in today's amazing book summary i will give answer for these questions so let's begin The biggest reason because of which we spend hours using internet is nothing but our own habits amongst all the work me do regularly 40 percent work is done on the bases of our habit and by understanding it very well and with the use of one concept big companies able to manipulate us and that concept is known as hook as per author author says every good thing which pass on through the hook cycle, unwillingly becomes our habit and to do that think we never think about our time money and energy and we can't stay without doing it hence big companies use hook model in order to create habit forming product and it is made up of 4 parts or can say these are 4 phase through which we human continuously pass and becomes addictive of their products

1)The first phase amongst 4 is Trigger The way key is needed to start a car similarly to start hook cycle there is a need of trigger, Trigger tells people what should be their next action,it works as reminder, after getting it people able to remembered about companies product and they start using it, example whenever person gets a notification of any youtube video, after watching that notification video people start watching other videos, this is an example of external trigger, usually there are 2 types of triggers First External Trigger and second Internal trigger Trigger which comes in your brain because of others not because of you then that is external trigger under this also there are different types of trigger such as Paid Triggers: meaning These triggers are bought such as advertisement, sms etc then come Earned Triggers: Which is taken with the help of PR Activity and campaign then comes Relationship Trigger: where your Friends or relatives recommend you about some product and then comes last Own Trigger: whenever user download your app, and when they see your app icon in their phone they remember about you and start using your app, Usually all different notifications are example of these triggers Now the main point is Big Companies put lot of focus and spend millions for this external triggers whereas Internal Triggers are much powerful than this external Triggers for creating habit forming products now lets discuss internal Trigger comes from Inside, means any user or customer feels trigger by themselves here user or customer brain by itself remind person about the product and encourage them to use, best example for this is instagram whenever user of instagram feels that there is some special moments or time going in their life, so they immediately capture those moments and store it on Insta gram, because of this they feel they will never going to lose those moments and they have saved their special time and this thing emotionally satisfies them and slowly this thing becomes their habit and they start capturing and sharing every small moments hence always remember one important thing your product should make your customer or user feel emotionally satisfies or good or else your product should lesser their pain At start every product or app needs to be spread through external trigger but your aim should be on internal trigger so that people again and again use your product through internal trigger not because of external trigger and in order to reach till internal trigger its really important for you to reduce your customer or user pain and should satisfy them emotionally and should make them happy example: YouTube Eliminates Boring emotion, face book loneliness and google eliminates confusion curiosity Similarly even your product should solve others problem or else should make others feel good because if users don't feel good by using your product then no matter what you do, you will never able to create habit forming product After Trigger Comes phase too that is Action Before whatsapp there were many messaging apps, through which you can send messages to your contact But the thing which creates difference and which made whats app such a huge hit was whatsapp Simplicity Whatsapp is not only but it is very much easy to use app, for using whatsapp user has to take very simple and easy actions and steps at start, hence hook model 2nd step is Action after getting trigger the second most important step to form a habit is action, without action habit can never formed, and users will take action only when they get reward after taking action There are various type of rewards which we will discuss later, the main thing which we will discuss is the more people get reward by less action the more they'll take action as per your preferances and the more they will form habit, with similar whatsapp example, earlier for every messaging app there was need to create login password and id in order to use it whereas on the other side for whatsapp you need to register your phone nojust for ones and after taking that one simple action user get reward of unlimited messaging reward hence this simple easy step and action and less brain power and free nature has made whatsapp so much successful and huge hence try to make your product and service as simple as you can Third Phase Reward if i keep a normal fridge in front of you and ask you to open it and see whats inside it and close it and i ask you to repeat this process continuously till you feel like doing so how many time will you repeat that process? maybe you'll do it for some times But suppose if i keep another fridge in front of you, no matter how many times you open it you will find something new inside it every time you open it you'll see different delicious food so i am sure you'll open such fridge again and again without my permission or without my saying you'll do it happily and with a excitement what you'll get next hence hook model 3rd step is Reward After taking any action people expect Reward and if they don't get reward they will not take action or will get bore In fact not only this if we people get same reward always similar to that normal fridge even for that we'll get bore easily hence its really very important that people or users get variable rewards and different kind of rewards always example, the reason face book is so addictive because when you get into news feed and take simple step means when you flick your finger over your face book page (news feed) by that simple action you able to see different things some interesting things some not so interesting things some good images post and videos or some bad and various other things you'll able to see just by finger flick and because of this variable reward people spend hours on face book and becomes addictive similarly if you want to create habit forming product hence try to keep novelty in your product try not to give same thing again and again, do keep variation otherwise users can get bore No4 Phase is Investment You have ever thought why video games are so addictive, and why people play it so many times, well this book shares various reasons but the biggest reason is, while playing people invest a lot in a game Here you must have thinking like investment for what? usually games are free well investment is not always about money,but people invest their time energy while increasing their achievements, in order to increase their level they invest so much of time energy and efforts that it becomes difficult for them to leave that game, and they keep playing it, because they feel everything will be wasted if they don't play it Along with Trigger Action and reward another the most important thing which is required to form addictive product is Users Investment, The more user invest their time energy resources efforts data and social currency the more user will become addictive or dependent on your product example as people into face book they start investing to it,they start increasing their friend list they start filling their profile and start uploading pics and other things on it all these things are kind of investment, Even in mail sites, whenever person use mails like yahoo or gmail all important mail which user receives starts getting saved and the more user starts getting dependent and never switch to other sites another great example is of Qwerty keyboards Today various other keyboards are available which is specially created to increase people typing speed and efficiency but still people use Qwerty keyboard because people have invested their time and energy in learning that keyboard, and everything will be wasted if they switch to another keyboard and by switching they will require a lot of efforts at least at start, hence even today people don't replace Qwerty Keyboard with any other keyboard hence even your product should be like where people invest some kind of resource into it, the more people will have their investment in your product the more they will value your product and also they will use it more Now if you want to get rid of bad habits like using internet for long time or eating junk food for this you can watch my video how to get rid of bad habits, in this video i have explained step by step how you can replace your bad habits with good ones

These are the some most interesting knowledge and information From an amazing book known as Hooked by Nir Eyal this book contains various other important and useful knowledge regarding business and habits so if you have an interest in business or want to create addictive habit forming product or services just like face book, twitter and google then for you reading this book is really very important hence if you want free audio book of this Hooked book then can buy it through my seeken website seekenin/FreeAudioBooks and i have share its link in the below description and if you want its printed physical book even for it i have shared it link in the below description and if you never want to miss any of my videos or want to support my channel and want to support this informative book summary channel then do subscribe and click on the bell icon and do choose sent all notification option so that whenever i upload my new video on youtube which i usually upload on sunday you can get its notification but don't forget to choose sent all notification to get notification do share this video with your friends and family so that they generate curiosity about reading and also get such useful informative knowledge so that they can improve and also our country develops and finally thanks for watching

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