Why Your Social Media Addiction is Poisoning Your Start-Up

– A couple of years ago, Microsoft study showed that people these days often lose concentration after just eight seconds They concluded that the reducing attention span is due to social media use and our digital lifestyle

Social media sites like Facebook are fast moving, with lots of little pieces of information running through your feed We've become used to getting our information in bite sized chunks of information, it's easy But what does that mean for your start up and your growth curve in your business It means our brains have started to learn in bite sized chunks of information rather than deep diving into a topic or area of study We skim through this information instead of really digging into it

We've learnt to expect immediate results from marketing campaigns, through of course, instant gratification This is provided to us currently thought the source of social media Now, this has a serious impact on our potential to be successful in a competitive marketplace We're functioning on limited information Which can hinder our results entirely and hold us back when we're trying to push forward

How did this happen? Well, our brains react to the stimulus of social media Scrolling through the newsfeed triggers the feel good chemical, dopamine Every time we see something new or interesting, we are zapped with a hit of dopamine This has changed our expectations so now we expect everything to be quick and easy to digest Well, it also affects you and the way you manage your business and your start up

It has the potential to damage your start up in the long term because you're operating on thin slices of information, instead of seeking to find the finer distinctions that have lead to success for others The information that we're gaining from social media is coming from an unmeasured, unassessed source, social chat When you make strategy decisions based on a thin slice of information and a lack of real experience, when you rely on emotion and not strategy, you will fall in a short term Just stop for a moment and think about how long you spend on the various social sites each day and how it's impacted your ability to deep dive into the information necessary for your business to succeed To transform this behavior, use an app blocker like Freedom which works on all devices, to block distracting sites for set times during the day

And before you sit down to uncover strategies that will help you grow your start up, set your intention for what your aim is, otherwise, you'll find yourself lost in a sea of information without a compass to guide you Good luck

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